Terms of Service

Last updated: 9/12/2025

1. Agreement to Terms

By accessing and using Upify's services, you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree with any of these terms, you are prohibited from using our services.

2. Description of Service

Upify provides:

  • AI-powered website optimization tools
  • Shopify store performance analysis and monitoring
  • Google Ads and Meta Ads management services
  • Conversion rate optimization consulting
  • Competitor analysis and intelligence
  • Work order generation and management

3. Account Registration

To use our services, you must:

  • Provide accurate, current, and complete information
  • Maintain and update your account information
  • Keep your login credentials secure
  • Be responsible for all activities under your account
  • Notify us immediately of any unauthorized use

4. Acceptable Use

You agree NOT to:

  • Use our services for illegal or unauthorized purposes
  • Violate any applicable laws or regulations
  • Interfere with or disrupt our services or servers
  • Attempt to gain unauthorized access to our systems
  • Share your account credentials with others
  • Use automated tools to access our services without permission
  • Upload malicious code or harmful content

5. Service Availability

We strive to maintain high service availability but do not guarantee uninterrupted access. Services may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control.

6. Payment Terms

  • Fees are charged based on token usage and subscription plans
  • Payment is due immediately unless otherwise agreed
  • All fees are non-refundable unless required by law
  • We reserve the right to change pricing with 30 days notice
  • Unpaid accounts may be suspended or terminated

7. Intellectual Property

All content, features, and functionality of our services are owned by Upify and are protected by copyright, trademark, and other intellectual property laws.

You retain ownership of:

  • Your website content and data
  • Your business information
  • Data you provide to our services

8. Data and Privacy

Your privacy is important to us. Our collection and use of your information is governed by our Privacy Policy, which is incorporated into these terms by reference.

9. Third-Party Services

Our services integrate with third-party platforms including Google, Meta, and Shopify. Your use of these integrations is subject to:

  • The respective terms of service of each platform
  • Our ability to maintain API access
  • Changes in third-party policies or availability

10. Service Modifications

We reserve the right to modify, suspend, or discontinue any part of our services at any time. We will provide reasonable notice of significant changes when possible.

11. Limitation of Liability

To the maximum extent permitted by law, Upify shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

  • Loss of profits or revenue
  • Loss of data or business interruption
  • Cost of substitute services
  • Damages arising from third-party services

12. Indemnification

You agree to indemnify and hold Upify harmless from any claims, damages, or expenses arising from your use of our services or violation of these terms.

13. Termination

Either party may terminate your account:

  • At any time with or without cause
  • Immediately if terms are violated
  • For non-payment of fees

Upon termination, your right to use our services ceases immediately, but these terms will continue to apply to prior use.

14. Governing Law

These terms are governed by the laws of Victoria, Australia. Any disputes will be resolved in the courts of Victoria, Australia.

15. Contact Information

For questions about these Terms of Service, please contact us:

Upify

Baytown Close

Barwon Heads, Victoria 3227

Australia

ABN: 29 775 935 988

16. Changes to Terms

We may update these Terms of Service from time to time. We will notify you of any changes by posting the new terms on this page and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the new terms.